Premium smartphones equipped with artificial intelligence (AI), foldable screens, and specialised gaming features are being aggressively marketed by manufacturers to wealthy Thai consumers in the first quarter. This marketing strategy is in harmony with the Thai government’s shopping tax incentive and the festive atmosphere of the Chinese New Year.
M Vision’s chief executive, Opas Cherdpunt, anticipates a minimum 10% rise in sales at Thailand Mobile Expo 2024 compared to the 1 billion baht recorded at the previous event in October. This confidence was expressed during an interview with the Bangkok Post on the event’s opening day at the Queen Sirikit National Convention Center. The expo will run until Sunday.
Opas attributes this projected increase in sales to the introduction of new mobile phone models, the government’s Easy E-Receipt tax…
