The Thailand Tourism Forum 2024 (TTF 2024) recently revealed that the tourism industry will be revived despite the shadows of the pandemic, igniting hope among industry leaders.
Jesper Palmqvist, Managing Director of STR Global, predicts a surge in Thailand’s hospitality sector with the addition of 10,000 new hotel rooms this year. These establishments, primarily upper-midscale and luxurious, signify a robust commitment to reigniting tourism, with over 12,000 rooms planned for Phuket in the next two to three years.
The Tourism Authority of Thailand (TAT) is equally bullish, setting a 2024 revenue target of 3.5 trillion baht, eyeing 2.5 trillion from international tourists and 1 trillion from domestic travellers, said Jesper.
“Thailand has a positive outlook because the demand remains high.”
Despite a 4% dip in hotel occupancy compared to…
