Though tourism got off to a slow start, the agency remains upbeat
Tourists take photos at the famous Tha Phae gate in Chiang Mai. (Photo: Dusida Worrachaddejchai)
The Tourism Authority of Thailand (TAT) is rolling out plans to target both the international and domestic markets despite a tepid start because of the threat from the Omicron variant.
TAT governor Yuthasak Supasorn said Thailand needs to turn crisis into opportunity and use tourism to help transform the country after the outbreak.
He said the goal is to achieve 2.4 trillion baht in tourism receipts, or 80% of 2019 levels, by 2023. However, this sum is not the priority as the industry shifts to inclusive segments, said Mr Yuthasak.
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