Region viewed as a new source of growth
The Tourism Authority of Thailand (TAT) wants to attract high-spending visitors from the Middle East in the second half of this year, aiming to use the market as a new tourism growth engine.
According to Apichai Chatchalermkit, deputy governor for tourism products and business at TAT, the authority has been ramping up its efforts to entice high-spending tourists from the Middle East since Thailand restored full diplomatic ties with Saudi Arabia early last year.
He said Middle Eastern consumers have a positive perception about the quality of health…
