TAT targets higher tourist spending

December 14, 2023

Packages could bundle locations

Mr Srettha gives a keynote speech on stimulating domestic tourism spending with an emphasis on secondary cities, at a briefing at Government House on Wednesday.

The Tourism Authority of Thailand (TAT) plans to overhaul its strategy to stimulate spending per person, which significantly dropped following the pandemic, with foreign expenditure falling from an average of 50,000 baht to 42,000 baht.

Prime Minister Srettha Thavisin on Wednesday encouraged TAT executives and domestic offices to stimulate tourism spending by promoting second-tier…