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Sunday, April 28, 2024

TAT makes move into the metaverse

Tourism body to open virtual Bitkub office to attract younger travellers from around the world

Mr Nithee, centre right, Mr Passakorn, centre left, and Samret Wajanasathian, right, president of XRB Galaxy, at the signing of a memorandum of understanding to promote Thai tourism through the Bitkub Metaverse.

The Tourism Authority of Thailand (TAT) plans to open its first virtual office in the Bitkub Metaverse in the third quarter of this year, in a bid to attract millennials and foreign tourists to bolster Thailand’s digital economy.

The TAT signed a memorandum of understanding on Friday with Bitkub Blockchain Technology Co to cooperate on the promotion of Thai tourism through the Bitkub Metaverse,…

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