Last year, Swarovski marked the festive season with “Open The Wonder” campaign.
Blue Gema. photos courtesy of SwarovskiThe new holiday campaign takes that to the next step with “Celebrate Wonder”, which stands for empowerment, self-expression, experimentation and a bold return to unrestrained glamour.
The theme corresponds to the Wonderlab concept and Instant Wonder stores, envisioned by Giovanna Engelbert — Swarovski’s creative director since May 2020.
“Our holiday 2023 campaign is a celebration of the infinite possibility of self-expression and creativity in the way that only Swarovski can bring. My vision centred around the idea of women, all with distinct looks and personalities, transforming into the jewellery pieces they are wearing,” Engelbert said.
With make-up by Dame Pat McGrath and images captured by Steven Meisel, the five personalities represent…
