PARIS: When the website OnlyFans announced plans to ban sexually explicit content, the internet was awash with comparisons to another site that famously went down the “family-friendly” route — and promptly lost many of its users.
Tumblr, a blogging site that enjoyed cult status among teens in the early 2010s, banned “adult” posts in 2018, only to suffer an immediate 30% drop in visits, according to internet traffic monitor SimilarWeb.
Bought by Yahoo for $1.1 billion in 2013, Tumblr had by 2019 sold to a new owner for a comparatively miniscule $3 million.
Twitter users shared memes predicting a similar demise…
