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Survey shows that 60% of consumers are likely to buy more hybrid cars in the future • Thumbsup

Zebra Technologies Corporation Leading Digital Solutions Provider at The results of the Automotive Ecosystem Vision Study show that automakers are under pressure to prepare for growing consumer demand for electric vehicles (EVs) in the near future.

Automakers must plan for the transition to producing EVs from raw materials to final assembly. Therefore, increasing the automation Creating technology for internal use and increasing access to information/status of production and an ever-updating supply chain. It is something that automakers should pay more attention to.

Even though the current economy is volatile. Automakers are ready to invest in technological innovation, with seven in 10 (74% global, 69% Asia-Pacific) expecting to increase their technology expenditures and six in 10 (67% global, 69% Asia-Pacific). 63% in Asia-Pacific) plan to increase manufacturing infrastructure spending by 2020. 2023

The Automotive Ecosystem Vision Study, conducted by Zebra Technologies, involved 1,336 respondents worldwide, including industry decision makers. Logistics and Consumer Manager in Asia-Pacific There were a total of 350 respondents in India. Mainland China, Japan and South Korea

More consumers in Asia-Pacific will soon be shopping for EVs.

More than half of consumers (53% globally, 60% in Asia-Pacific) are likely to purchase hybrid vehicles (HEVs), but meeting the growing demand for EVs has been challenging. The survey results also show that different generations of consumers are pushing automakers to accelerate technological innovation, with 87% of millennial consumers placing a strong emphasis on vehicle sustainability. own This is followed by 78% of Gen X consumers and 76% of Baby Boomers.

In addition, consumers have an emphasis on personalization. More Personalization Nearly four in five consumers say personalization options are one of the factors in their purchase decision.

At the same time, the global automotive industry recognizes that today’s consumers expect sustainable vehicle options. But about 7 out of 10 said it was difficult to meet the growing demand for customization. That’s why 3 out of 4 automakers worldwide say their top priority is to establish strategic partnerships with technology companies for next-generation vehicle production.

Mr. Tan Aik Jin, Head of Marketing for Vertical Solutions Asia-Pacific, Zebra Technologies, said, “Our survey found that consumers are eager to promote greener mobility in the region. future In addition, the popularity of electric cars by consumers themselves both in the Asia-Pacific region and around the world Increasingly, decision-makers in the automotive industry are increasingly investing in the right technology. to build a strong production infrastructure and able to better meet the growing demands of our customers.”

More than a third of original equipment manufacturers (OEMs) worldwide and in Asia-Pacific They agreed that the use of technology in the production process would greatly contribute to the improvement of supply chain management. These include Automated Mobile Robots (AMRs), Radio Frequency Identification (RFID), Rugged Handheld Mobile Computers and Scanners. To machine vision (Machine Vision) used to inspect the quality of products in the factory.

According to the survey, more than one-third of suppliers share the same opinion on technology-enabled solutions, such as the use of portable barcode sticker printers and mobile sticker printers. Using heat (Thermal Printer), a mobile computer device worn on the arm, or even using technology to locate objects or people.

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