Summary of car reservations at the “Bangkok Motor Show”, demand for electric vehicles has increased, but big brands still dominate the market • Thumbsup

Demand for automotive products remained good after the Bangkok Motor Show revealed that the number of car reservations at the event reached 33,936 units, an increase of 13.6% from the government’s measures to promote electric vehicles. Give away discounts of up to 1.5 hundred thousand, including new cars and motorcycles. as well as a campaign to boost sales of automakers that are packed both online and offline. Make consumers interested in wanting to reserve. as well as having up to 1.5 million visitors throughout the event period. From March 23 to April 3 last

Mr. Jaturon Komolmis, Chief Operating Officer of Grand Prix International Public Company Limited, as the vice president of organizing the “43th Bangkok International Motor Show”, revealed that from the fact that the automakers began to focus on the car. in the electric power group, even more nowadays As a result, within this event, up to 20 electric vehicle models were presented, as well as the government’s policy to support the electric vehicle industry. With a promotion through giving a discount of more than 150,000 baht, resulting in more than 10 percent of car reservations at the event, it is an electric car reservation.

“For the issuance of government support policies this time It has a positive effect on the automotive industry in Thailand. clearly in two aspects. The first aspect is to help stimulate consumers’ interest and desire to own due to lower selling prices. Easy access to new products and technologies like electric cars Confident that would like to try this type of car more. As for the manufacturers and car dealers, there are measures to support. clear government support As a result, the automaker has confidence and encourages the downfall. more capital to market the electric train in Thailand.”

The electric cars that have received a lot of attention from the public are the cars of MG and Great Wall Motors that have signed with the government to promote the campaign. and gives a discount of up to 150,000 baht by the MG camp. There are 2 models of EV cars, namely MG EP and MG ZS EV and cars from Great Wall Motors, Ora, Good Cat brand. Announcing a lower retail price 160,500-161,000 baht, which both camps have a total of more than 2,000 cars in the event.

There are also electric cars from Japanese and European camps such as Toyota, Mercedes-Benz. BMW and Volvo have received a lot of attention from the visitors as well. This year, the number of electric car reservations at the event has grown exponentially.

Although in the past we have to face the impact of Covid-19 causing the number of bookings to decrease from the normal range But with the number of bookings this year has grown from the previous year. Therefore, it is believed that the purchasing power of Thai people who want a new car has not disappeared. but wait for the right time When there are campaigns and promotions of car brands that are interesting and make it easier for everyone to own a new car. Consumers can then choose a vehicle that suits their needs.

by what reinforces the behavior of consumers that they respond to the car The new car that was clearly launched and received reservations at the motor show for the first time was a new brand like Great Wall Motor, which joined the Bangkok Motor Show for the second year and started accepting reservations for cars at the event. first time able to generate reservations from all 3 electric car models, only at the event, up to 1,520 vehicles