Pacific Pipe Public Company Limited or PAP, a leader in the production and distribution of steel pipes. Major of Thailand Covering more than 5,000 items with a total production capacity of 450,000 tons / year, aiming to meet the needs of customers. Both in various types of structures such as transport infrastructure, airport structures Warehouse structure Tall building structure And in the form of system work such as fire protection system, irrigation system, sanitation system, etc. In addition, the company Continues to focus on improving the quality of products that meet market needs. By focusing on providing additional services in steel fabrication (Steel Service), cutting, bending, coating, paint reducing the burden of contractors Both in terms of cost and location, as well as saving installation time on site.
PAP continues corporate reform towards “Steel Material”
Mr. Eumporn Panyasai, Chairman of the Board of Directors of Pacific Pipe Public Company Limited, General of PAP, spoke about this massive corporate transformation. This will lead large corporations to thrive in the face of competitive challenges and business dynamics, including the disruption that is seen throughout today. Is an important problem in driving the organization to the world that is changing all the time. But even without COVID-19, the difficulties of our business make us adapt anyway. The coming of COVID-19 allows us to do things that we never thought we could do before. It is also a transform accelerator.
Pacific Pipe announced a policy to become a manufacturer and distributor of steel material within 4 years, including internal restructuring. Focus on cost management And the introduction of new technologies that are relevant in the industry to apply more Along with the readiness of the employee development organization that is considered a valuable resource of the company. It is the main factor driving the operation to achieve the goals. Cultivate the attitude of working people to be ready to accept new things all the time. To enable the organization to become a Learning Organization and set up a marketing team to support their businesses, customers and partners. By offering a Total Solutions package
Steel industry needs to ‘transform’ to grow
Thai steel industry is a relatively traditional industry. And far from being Industry 4.0, Thailand has to import upstream steel from abroad. Because our country does not have a steel mill Only the middle and downstream steel industry Pacific Pipe is a downstream steel industry. It is a manufacturer of section steel. Therefore, raw materials must be imported from abroad, we are unable to control the production cost from the upstream. Besides the impact of COVID-19, the steel industry also has a trade war. As before, Thai steel has been affected by the dumping of Chinese steel. The price competition occurred. As a result, steel prices are highly volatile.
Pacific Pipe has a focus on Transformation This started with increasing the awareness of steel information to more small consumers. To adapt to the changing behavior of consumers today Raising the quality of the ecosystem in the steel industry That is mostly used in the construction industry. Which has both contractors, engineers, consultants, architects, and even end-users nowadays are getting more involved in the selection of materials by themselves.
Vision of the pacific pipe Is to be more than a steel pipe manufacturer Because we want to be a “Total Solution” for every customer. It starts with the development of our people or employees. Cultivating the attitude of workers to be ready to be open to new things all the time. Causing the organization to become Learning Organization By the time of birthcritical COVID-19 Is one proof that when a sudden change occurs If employees in both the office and factory Anyone can immediately adapt to work in a new way. Will make the organization move on continuously
“Today Pacific Pipe is moving towards Steel Material. We are not just a manufacturer of steel pipes. But we will be one of the materials When customers want a bridge, they want a building, we have to be one of the choices that customers think of. And nowadays, alternative materials for construction There are many If we are stuck with a steel pipe We may not be sustainable. We have to look at all aspects such as materials, supply chains, have to catch up with the market. Which is why we try to develop the subject first, create a Mindset in learning So that the work team can extend knowledge Create a new market Know and understand our customers until they can meet the needs of their customers more than just a steel pipe manufacturer. Raising the level of competence to keep up with industry changes Drive the business to achieve sustainable growth “
Work life Integration is the working approach of ‘Eamporn Panyasai’.
Working in the current Word Work Life Balance, it may not be used. Because there is no way to balance it anyway Because each person has different roles and responsibilities. But not that we have to work nibble on time. What we have to adjust is to make Work into Life, keeping it together. It would be like a scale that divides work and life in two ways. But we have to make it fun work. Work like a job Because work is life If you separate work from life, you work without life. We believe it is Work Life Integration, not Work Life Balance.
PAP is committed to creating products. And quality service With modern innovations that respond to all customer needs With certifications of various standards Both at home and abroad Give importance to the quality of products and services Delivering quality products And give advice to all groups of customers In addition, the company It also attaches great importance to human resource development, which is considered a valuable asset to the organization. To provide personnel with new skills To support the change Including continued marketing activities with partners and customers. Ready to be a part of the country’s economic, social and environmental development Like the company’s slogan The heart of our management is honesty, transparency and adherence to good governance.
