Subway Strikes Deal to Open 700 New Locations in Thailand

Subway and About Passion Co. Ltd., an existing Subway multi-unit franchisee and leading food and beverage (F&B) retailer in Thailand, signed a new Master Franchise Development Agreement to significantly expand Subway’s presence in the region.

About Passion Co. Ltd. is a fast-growing company with proven success in the quick service restaurant and F&B industries. Under the new partnership, About Passion Co. Ltd. will open more than 700 new Subway locations across Thailand over the next decade, expanding on the brand’s current footprint of over 130 restaurants in Bangkok by more than five times.

Under the stewardship of About Passion Co. Ltd., existing and future restaurants will adapt Subway’s new, vibrant “Fresh Forward” design, while also allowing franchisees the flexibility to incorporate elements of the rich Thai culture into their restaurants. To meet the diverse…