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Tuesday, April 30, 2024

State measures have muted effect

Consumer confidence fell to a nine-month low in January because of a fresh outbreak of Covid-19 cases. Varuth Hirunyatheb

February is characterised by rosy red colours to usher in auspicious occasions and highlight affection, as people celebrate both Chinese New Year and Valentine’s Day this month, but questions linger about consumer spending amid the ongoing pandemic.

The allure of spending and travel linked with these special occasions is far less enticing than in previous years, when many Thais and foreign tourists soaked up the atmosphere of the Lunar New Year celebrations.

To address the situation, the government came up with several measures in response to weak consumer spending sentiment.

The new remedies, estimated to be worth almost 1% of GDP, are aimed at shoring up consumer spending power,…

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