Starbucks Thailand Managing Director Nednapa Srisamai emphasized the company’s confidence in the long-term prospects of Thailand’s economy.
Starbucks Thailand has unveiled an ambitious plan to open 335 new stores in the country from 2023 to 2030. The strategy aims to increase the total number of Starbucks branches in Thailand to 800 by 2030, up from the current 465 stores. The move reflects Starbucks’ commitment to accelerating growth in one of Southeast Asia’s vibrant markets.
Starbucks Thailand Managing Director Nednapa Srisamai emphasized the company’s confidence in the long-term prospects of Thailand’s economy. Although the investment budget was not disclosed, she stated that Thailand has been a strategic market for Starbucks in Southeast Asia for a significant period, and the company remains optimistic about the future of the coffee business in the country.
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