Starbucks Thailand set an ambitious plan to open 335 new stores from 2023-30.
Nednapa Srisamai, the company’s managing director, said the strategy calls for 800 Starbucks branches in Thailand by 2030, up from 465 stores at present and an estimated 480 stores by the end of this year.
The move underscores Starbucks’ commitment to accelerate growth in one of Southeast Asia’s most dynamic markets, said Mrs Nednapa, though she did not disclose details of the investment budget.
“We continue to invest in Thailand because we are confident in the…
