Sprite launches new look with easier-to-recycle bottles –


Munthana Lorgrailers, marketing director, Coca-Cola (Thailand) Ltd

The Coca-Cola system in Thailand comprising ThaiNamthip Co Ltd, Haad Thip Public Co Ltd, and Coca-Cola Thailand Ltd, has introduced a new look for Sprite, changing the drink’s packaging from green PET bottles to clear PET bottles in order to make them easier to recycle after consumption.

The company is also reinforcing its leadership in the lemon-lime flavoured sparkling drinks category in Thailand with the unique refreshing taste of both Sprite Original and Sprite No Sugar.

Munthana Lorgrailers, marketing director, Coca-Cola (Thailand) Ltd, said: “Sprite is one of The Coca-Cola Company’s world-class brands that has consistently held a place in the heart of Thai consumers. According to Nielsen Thailand’s Retail Index, Sprite is the leader in Thailand’s lemon-lime…

Read more…