The buzz over #khaonieomamuang and #MILLILiveatCoachella seems to have an ironic twist with Prime Minister Gen Prayut Chan-o-cha jumping on the bandwagon and claiming he was the one who nudged Thailand to develop its “soft power” to attract the world’s attention.
That sounds impressive. So what will the government do next?
According to news reports, it seems its first priority would be to make sure Unesco recognises mango and sticky rice as an intangible part of our cultural heritage.
The Commerce Ministry rushed in to share the soft-power spotlight as well.
It is not clear what the ministry has done, or intends to do, in this area though.
One of the minister’s advisers belted out a long speech that did not seem to address how Thailand will become a “soft power” but used the term multiple times.
The Commerce Ministry has promoted a creative economy with a focus on…
