Entering the end of the year like this Many people are already planning for 2022 social media, right? Today we have information from Red Website Design to share 8 social media trends to watch for you.
Social media will become a shopping platform.
Due to the spread of the virus, online shopping has become more and more popular. The number of social commerce users in the US has increased by 25.2%, to over 80 million, and is expected to reach 100 million by 2023. This way, brands will not have a page or develop a sales channel to stay online. can’t
Short video content is shared a lot.
The short video platform we are talking about is inevitable TikTok, which is the most popular platform of the young generation of 2020 and has been downloaded more than 315 million times worldwide.
In addition, the launch of Instagram Reels is another confirmation that Video trends are on the rise, and clip lengths of less than 30 seconds are still gaining attention as well as making longer clips on IGTV and Stories. up more than 82%
Social media has become a part of everyday life.
Even though social media has only been in existence for 10 years, the number of active users continues to increase. And users agree to pay through this platform. The average usage is 145 minutes every day and the chances are increasing. To encourage people to spend through this social media.
However, people who use social media will also use Search to find products and services that they agree with.
Facebook is still the most popular platform for people to use. (only now)
Facebook continues to dominate as the most used social media platform around the world, followed by YouTube, which together have 1.845 billion daily active users, and at the start of 2021 it was. There are 23 billion daily visitors to the website.
Although new platforms have come in, success has been few because the big players are constantly adapting to keep up with the trends. Therefore, it is difficult for competitors to compete for market share. But in the future it is likely that the usage will change.
Interest is shortened – content needs to be more concise.
Although more people use social media. But private postings have dropped. The study found that The average person’s attention span is for the first 8 seconds.
On social media sites, the platform offers content creators an effort to keep content short. concise So that the reader is interested and can see it to the end quickly. But at the same time, the content must be conveyed to be understood as well.
The AR trend is the hope of social media use.
Searches for “Social media AR” are up 81% over 5 years. The AR (augmented reality) market is still in its infancy and there is still a lot of potential to grow in the coming years.
AR and VR are expected to become more social media opportunities when working with mobile networks. By 2023, the AR market is projected to reach $70-75 billion in revenue.
I think this usage trend will come later than expected. But it has been registered on Instagram since 2017. In 2019, Instagram has released a game that uses AR to add to the photo editing feature to allow users to create new content. get more variety
User-generated content increases revenue opportunities.
Businesses are increasingly adopting customer-reviewed content through their social media channels as a marketing strategy.
Brands increase UGC content by about 20% and lead to 90% more customer return through their website, and UGC visualization increases interest by 81%.
Source: Red
