Social media giants losing allure for ads
Corporations eyeing lower-cost options
Online media spending by some corporations this year may be shifting away from social media giants towards other platforms that are lower cost and offer measurement and cost effectiveness, according to Real Smart, a marketing tech solutions provider.
The company indicated social listening and data-driven approaches are now the core strategies for all firms — even small and medium-sized enterprises (SMEs) — for business growth capitalising on marketing tech tools.
“Consumption via online channel has been increasingly growing in line with the new economy but ad spending via giant platforms, such as Facebook, is now shifting towards TikTok or Line, which offer cheaper cost,” said Ukit Tangsubkul,…
