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Saturday, May 11, 2024

So what do we call Twitter now anyway?

SAN FRANCISCO: With a simple name change, Elon Musk has created confusion in social media.

The bewilderment stems from Musk’s move last month to rebrand Twitter, which he owns, as X. No major social media app has undergone such a name change before, at least while it had tens of millions of active users.

In 2016, Snapchat dropped “chat” from its corporate name, but kept the app’s name unchanged. When Facebook changed its parent company name to Meta in 2021, it also left the name of its flagship social network alone.

The rebranding has been hair-raising for Twitter fans, who embraced the company’s iconic blue-and-white bird logo and used a bird-related lexicon when talking about the platform. A tweet referred to a post; tweeting was a verb for posting, and sharing another person’s post was known as retweeting.

Some people have wondered if the X name will…

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