A woman examines a smartphone at Mobile Expo 2023 held at the Queen Sirikit National Convention Center in February. (Photo: Varuth Hirunyatheb)
Thailand’s smartphone sales declined by 20% year-on-year in the first quarter, compared to a global fall of 14.6% in the same period, mainly due to a sharp drop in the low-end smartphone segment, according to analysis from market research firm IDC Thailand.
However, Apirat Ratanavichit, a market analyst at IDC Thailand, the local unit of global research firm IDC, said there was growth in the country’s upper market segment during the first quarter, due to strong sales of new flagship smartphone models from Samsung and Apple.
Smartphone shipments worldwide declined by 14.6% year-on-year…
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
