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Wednesday, May 8, 2024

Small hotels recover in Thailand as foreigners move downmarket

As small hotels recover in Thailand, returning tourists are choosing different options from pre-pandemic staples.

A study of small hotels and hostels found booking growth is now higher than before the pandemic, with bookings from overseas tourists exceeding those of local travellers.

As small hotels recover in Thailand, bookings are up by a quarter from the pre-Covid levels, according to Supakrit Phansomboon, Little Hotelier’s country manager for Thailand, in the Bangkok Post.

Data was gathered from operators of hotels and hostels below three stars in Thailand. Most have 20 rooms or fewer. Booking growth surpassed the global rate of 13.5%.

In March 2022, bookings from foreign and local tourists were equal. Today, bookings by overseas visitors dominate at almost 80%. Bookings from mainland China tourists are up 41% compared with two months ago.

Major online travel agents (OTAs)…

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