American singer Katy Perry performs via livestream at the gala event for Alibaba Group’s annual ‘Singles’ Day’ online shopping event in Hangzhou on Tuesday. (Bloomberg photo)
SHANGHAI: Chinese consumers snapped up everything from food to electronics and beauty products yesterday as retailers slashed prices for the world’s largest online shopping bonanza, closely watched this year for clues on post-pandemic consumer sentiment.
The marathon spending spree has for more than a decade seen China’s army of shoppers shell out colossal amounts of cash that has dwarfed the incomes of many small nations.
And this year will be no exception.
While “Single’s Day” — so-called for its annual 11.11 date — has long-been a 24-hour event, e-commerce giant Alibaba Group has expanded it to an 11-day promotion beginning on…
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