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Tuesday, April 30, 2024

Siam Piwat has high hopes for super app

Siam Piwat has high hopes for super app

Move targets high spending customers

From left are Axel Winter, chief digital officer of Siam Piwat, Mrs Chadatip, Ariya Banomyong, chief executive of Transformational, and Mr Panthep. The executives announced the official launch of the ‘ONESIAM’ super app to engage with high spending customers worldwide.

Siam Piwat Co, the operator of Siam Center, Siam Discovery, Siam Paragon and Iconsiam, has teamed up with partners in 13 industries to launch a new digital platform, a bold move aimed to reach high spending customers worldwide.

Chief executive Chadatip Chutrakul said the company has joined forces with 50 leading partners in 13 industries — including banking, healthcare, aviation, tourism, insurance, automotive,…

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