PUBLISHED : 2 Nov 2023 at 05:00
Scandinavian Airlines (SAS) has returned to the Thai market after 10 years to capitalise on the strong resumption of tourism demand.
Siripakorn Cheawsamoot, deputy governor for Europe, Africa, the Middle East and the Americas at the Tourism Authority of Thailand (TAT), said SAS’s inaugural direct flight from Copenhagen to Bangkok this week should support the revival in the Scandinavian market, which previously dropped before the pandemic because of weak economies.
Mr Siripakorn said since its establishment 74 years ago, SAS has had one of the oldest business alliances with Thai Airways, providing a model for the Thai flag carrier and owning shares of around 30% in Thai Airways at that time.
He said SAS…
