Samsung pulls back “Sittichok” to sit ‘Vice President of Telecommunications and IT Business Group’

Back in 2014, the position of ‘Vice President of Telecommunication and IT Business Group’ used to get “Vichai Phon Phrathang” to manage and mold for Samsung in that era. Became the number one in the smartphone market in Thailand But not all work can be done by one person. Because at that time, “Sittichoke” was considered another important person behind and helped make Samsung stand out to this day.

By Sittichok Used to work with Samsung in the year.Prof. 2009-2016 is one of the business strategy planning management team. Business smartphone marketing and communication Throughout the period of more than 8 years working with Samsung It is considered a key player in driving Samsung to succeed, occupying the number 1 market share of smartphones in Thailand.

The return of Mr. Sitthichok Noppachinbut One of the people behind the success of Samsung smartphones in the Thai market. Considered to come back to build strength with Samsung again. After the smartphone market has been very sluggish and competitors in the Chinese smartphone market have become very aggressive.

However, Gartner has revealed a 5% drop in global smartphone sales in Q4 2020 for Thailand. Chinese smartphone brands occupy the top 3 market share: OPPO, Xiaomi, and Vivo, ahead of Apple and Samsung. 4 and 5, resulting in a 17.7% drop in smartphone sales compared to the same quarter of 2019 (source: Manager Online)

For the return to the position of vice president of the organization. Telecommunication and IT business, Thai Samsung Electronics Co., Ltd. of Khun Sitthichok Will take care of the overall management and operation of the telecommunication and IT business. To continue to be the number one market leader in Thailand and create continuous business growth.

With extensive marketing management experience And success in planning marketing strategies for leading companies in various fields such as P&G, The Minor Food Group, And the latest in dtac’s CMO position

In addition, asCorporate Vice PresidentTelecommunication and IT business group, Sittichok will play a role in planning. To offer products that are ready to provide value and meet the needs of a wide range of applications to Thai consumers. Along with the vision of world-class technology leadership As well as continuing to promote the Galaxy Ecosystem to make users ready for a new era in the digital world. That will come with an integrated smartphone experience (Integrated mobile experiences) in the future.

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