BANGKOK, THAILAND – S Hotels & Resorts, the global hospitality company from Singha Estate PCL, is celebrating the successful launch of SAii Resorts in Thailand, after guests gave their seal of approval to this upper-upscale lifestyle brand’s first two locations in the “Land of Smiles”. Since their debuts on 1st February 2021, SAii Laguna Phuket and SAii Phi Phi Island Village have both experienced strong demand, with March and April recording the highest forward bookings since the start of the global pandemic.
SAii derives from the phonetic sounds of the Thai words for “sand” and “pathway”, and these two breath-taking beachfront resorts take experience-seeking guests on a sustainable travel journey in two of Thailand’s most enticing island destinations. Targeted at “InSAiiders”, the brand’s unique term for its millennially-minded clientele, SAii strives to creates meaningful guest…
