RS Group has announced that it has acquired the entire business of Unilever Life (ULife), a direct selling business unit of Unilever, for a total value of over 880 million baht to build on the model. Entertainmerce and expand the ecosystem of RS Group to strengthen both the product distribution channel Creating new business models to the commerce business and create synergy within the business group
while U Life which has been specializing in direct selling business for a long time when combined with the business model RS Group’s Entertainmerce will enhance Ulife’s potential to become a new generation of direct selling business with strong and leaping growth. 1 in 5 of the country within 3 years
Mr. Surachai Chetchotisak Chief Executive Officer of RS Public Company Limited said that the acquisition or investment in business or assets with potential for growth (M&A) is one of the core strategies of RS Group, which will result in the ecosystem of The company has clearly expanded. By deciding to acquire the entire business of Ulife, a business that aims to help Thai people become business owners with a reliable business platform.
In addition to strengthening the commerce business model of RS Group able to reach a wider range of customers in new distribution channels including increasing business opportunities And create added value for the company, it also reinforces the mission of RS Group to fill people’s lives with quality products and services. Including creating a passion to drive Thai people to have a stable career and income
“Moreover ‘Direct selling business’ is the business that the Company is interested in. Combined with the overall industry forecast for average growth of at least 6-7% per year, ULife has a lot of opportunities for growth. which if combined with the business model Entertainmerce of RS Group and its affiliates It will increase the efficiency of work and be a different strength for Ulife’s marketing and sales, leading to opportunities in terms of increasing sales.
Building a stronger current business partner and attracting new business partners as well as having a diversified product line will support the new generation of Ulife to be competitive and increase the company’s and partners’ income. Most importantly, Ulife can use Popcoin Smart Marketing Platform of RS Group as a tool to create added value for businesses in all dimensions. Help to enhance and increase marketing efficiency.
This will result in Ulife being able to use the information on the platform to analyze consumer behavior. and offer products, services and marketing activities that better meet the needs of consumers It is another highlight and important weapon that helps ULife to stand out and be different from all players in the same industry.”
The investment of more than 880 million baht is the purchase of a direct selling business ‘Ulife’ consisting of various assets.
- 3 premium brands namely “Beyonde” food and health supplement, “Aviance” beauty health and oral health product “I-Fresh” with a wide range of products including 43 products, 76 SKUs.
- Distribution channels both online and in stores
- Management systems and software used in business operations
- Management team with high experience in direct selling business with all employees
In this regard, U Life is a direct sales business unit under Unilever. which is the market leader in food and health supplements and premium health and beauty products in the direct selling business There are a variety of SKUs that are highly popular and have sales at the top of the industry, such as Beyonde MAQUI PLUS+, a total of 12 maqui berry and superfruit super anti-oxidant beverages, and Aviance Collagen. Matrix 100% collagen supplement product from France and Japan.
“With the experience and expertise of the executives And the number of members under Ulife’s business network of more than 150,000 people, together with the synergy and ecosystem of RS Group, are expected to increase Ulife’s income after the Covid-19 situation. It has grown to a level of over 1,000 million baht and has a goal to drive and create full growth in order for Ulife to become the number 1 direct selling company in the country by 2024,” Mr. Surachai concluded.
