After almost a month of, will Thailand get to watch World Cup for free or not was resolved just in the nick of time for the first game but now a new row has erupted over the unfair allocation of showing the games.
The Association of Digital Television Broadcasting (ADTEB) slammed the Sports Authority of Thailand’s (SAT) allocation of World Cup 2022 matches for being unfair and officially protested to the National Broadcasting and Telecommunications Commission (NBTC).
The SAT’s decision to award True Corporation the right to pick up to 32 World Cup matches it wants to air ahead of other broadcasters was criticised as “completely unfair” by the ADTEB.
True Corporation was one of the major sponsors who answered calls to help the government bridge the shortfall to purchase the broadcasting rights for the World Cup.
Government departments managed to come up with…
