Press Release
PHUKET Thailand’s leading resort island of Phuket’s post-pandemic tourism recovery has been headlined by a surge in Russian travellers in the high season. But the backstory is how a spike in regional visitors from India, Malaysia, and Singapore set the stage in Q4 of last year that pushed hotels and the service sector back into action.
Data on hotel Phuket hotel performance in C9 Hotelworks’ newly released Phuket Hotel Market Update 2023 shows how the industry escalated after Thailand lifted travel restrictions at the beginning of October 2022. The influx of tourists propelled market-wide occupancy for the year to 48%, up year-on-year from a COVID-19-impacted low of 8% in 2021.
While Phuket’s winter high season which is November through to March has seen a…
