Thailand is making significant strides in boosting its export competitiveness by fast-tracking the development of new rice varieties to meet global market demand, with plans to introduce 30 new varieties in the coming year.
Following the “new rice variety contest for Commerce” event, Commerce Minister Jurin Laksanawisit discussed Thailand’s efforts to combat the lack of diversity in its product offerings within the global rice market. This led to the country’s increased focus on producing new rice varieties to compete with other market players.
Earlier, the ministry had set a goal to create at least 12 new commercial rice varieties by 2024 under a five-year development plan, which commenced in 2020. This initiative is aimed at enhancing the export competitiveness of Thai rice. The 12 new varieties include four hard-texture grains, four soft…
