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Sunday, April 28, 2024

Retail e-commerce to hit B4tn in 2025

Theca unveils new members, key trends

Ms Kulthirath, seated centre, along with new committee members of the Thai e-Commerce Association.

Thailand’s retail e-commerce market is expected to reach 4 trillion baht in 2025, up from 817 billion this year, while online sales through virtual space, known as meta-commerce, is tipped to be a future trend, says Kulthirath Pakawachkrilers, newly appointed president of the Thai e-Commerce Association (Theca).

Meta-commerce is expected to be a new shopping trend in years to come with global investment in the metaverse reaching US$120 billion in 2021, she said.

Theca on Thursday unveiled Ms Kulthirath, chief executive and co-founder of Thailand e-Business Centre,…

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