Research Reveals Technology and Digitalization Are Key to Leading a Sustainable Lifestyle to More Than Two-Thirds of Consumers

• More than half of online shoppers use digital marketplaces dedicated to sustainable products, especially from Asian emerging markets
• One third of the respondents desire an app to get informed of sustainable lifestyles

HANGZHOU, China, Sept. 8, 2023 /PRNewswire/ — More than two-third (71%) of consumers think technology and digitalization are key to enabling them to live a more sustainable lifestyle, while over a third (33%) desire apps to provide clearer information on how to live sustainably across various aspects of life, according to an independent research report commissioned by Alibaba Group.

The research titled “The Sustainability Trends Report 2023” polled more than 14,000 consumers from 14 markets across Asia, Europe and the Middle East. More than seven in ten surveyed consumers (71%) regard digitalization as a key enabler to adopt sustainable lifestyles with top…