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Monday, May 6, 2024

QR code menus spark love-hate row in Rio, and beyond

Carlos Fionda, 59, manager of Amazem Sao Thiago bar, shows of the physical menu at the Lapa neighborhood in Rio de Janeiro, Brazil, in May 2023.

RIO DE JANEIRO – Leafing through the leather-bound menu at a classic Rio de Janeiro restaurant, the tile-floored, wood-paneled Armazem Sao Thiago, 28-year-old Paula Cardoso says something that amounts to heresy in this establishment: “I prefer QR code menus.”

Founded in 1919 and owned by the same family for three generations, Armazem Sao Thiago is a place that frowns on QR codes, those newfangled hieroglyphs that surged during the Covid-19 pandemic, letting contact-wary diners access digital menus on their cell phones.

The bar and restaurant takes pride in its menu, which…

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