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Monday, April 29, 2024

Messi Mania sets off social media, ticketing boom

Lionel Messi’s huge popularity is driving a surge in interest in his future club Inter Miami and Major League Soccer. (Photo: AFP)

MIAMI – Lionel Messi has yet to put pen to paper on his impending deal with Inter Miami but already massive interest in the Argentine’s move is driving huge numbers in social media, ticket sales and more.

Inter Miami’s followers on instagram have quintupled since the former Barcelona great revealed on Wednesday that he would be heading to the Major League Soccer club.

On Wednesday morning, Inter’s account had around 900,000 followers, a number which had already grown amidst rumours of Messi’s possible arrival.

Less than 24 hours after the news broke, that number had skyrocketed to 5.7 million…

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