The second generation of homebuilder Landy Home (Thailand) inherited two key principles from the founder: to maintain market leadership and preserve sustainable growth.
“We must always be ahead of other players and keep customers, staff and construction workers smiling,” said Pornrat Maneerattanaporn, assistant managing director and sales director.
“Always ahead” and “three smiles” are the tagline and motto that her father, Phiched, established as the foundation of the company when he formed it in 1988, when Ms Pornrat was just one year old.
Mr Phiched, a civil engineering graduate from the University of Tokyo, started the homebuilding business because he believed there was a lot of room to develop the self-built…
