Pruksa announces a new destination, highlighting the concept of Live well, Stay well, with the main strategy emphasizing the synergy of 3 organizations, real estate, health care, and e-commerce. It aims to have assets of 100 billion baht that can generate more than 25% of recurring income by the year 2028.
Uthen Lohachitpitak Group Chief Executive Officer, Pruksa Holding Plc. announces new goals and visions of Pruksa Group. with a conceptual framework care for the whole life, “Live well, Stay well” that from foreseeing the rapid changes in social context, environment, economy and technology that affect the business and lifestyle patterns of people consumers, which businesses need to be alert and adapt to keep up with those changes. together with the expansion of the group’s business covering various dimensions for the betterment of people’s lives
The 5 strategies that Pruksa Group uses to drive business growth with clear goals in housing development for the “well-being” of customers are as follows:
- Strengthen the Core Apply the Agile way of working concept to improve products and services. and meet more market demands
- Green to Great uses the concept of sustainable organizational development. Set ESG (Environment-Social-Governance) policies and guidelines as a center for strategy design and operational processes in all dimensions.
- Seed New Business Invest in new businesses that tend to grow according to mega-trends.
- Capability Building promotes corporate culture that creates sustainable growth.
- Customer Centric cares…creating good experiences and long-term relationships with customers.
Piya Prayong, Chief Executive Officer of Pruksa Real Estate Public Company Limited, said that under the concept of “well-being, happiness” according to the world’s mega-trends in 3 axes, including life changes. health conscious and building sustainability In terms of home design innovation, the new era still adheres to the concept of “PRUSKA Living Solutions”, making houses more than just residences that mean delivering the best quality of life both physically and mentally in living within a home, community and in a quality society. Pruksa will add value to housing by using customer insights to develop new products and services.
including the use of the Multi Gen home concept that supports the living of people of all generations Designing the use of space in the house worthwhile (Smart Space Design), the use of home automation systems to help manage life better. Connect living with technology through the MYHAUS application that will control the Internet of Thing (IOT) in the house, choosing alternative energy in the project, both Solar Roof and EV-Charger, as well as designing an economical home. Energy (Passive Home) is a house that has been designed and selected materials and equipment to efficiently affect the environment or health, along with the collaboration with Vimut Hospital. health care service to increase services and benefits to the residents There is also a plan to cooperate with external partners to deliver benefits to help create “well-being and happiness” for Pruksa residents.
Somsak Ankasin, Chief Executive Officer of Vimut Hospital Holding Company Limited, said that Vimut Hospital is ready to take care of health, both prevention and treatment. and treatment through a variety of services and channels to meet the needs of modern life Connecting a health care network that covers the whole ecosystem, which will allow every Pruksa family to receive care like having a family doctor. And all Thai people can access medical services more conveniently with 3 main mechanisms:
- Links to Pruksa’s real estate projects Expanding medical services to homes for Pruksa residents to receive health care services like having a family doctor. along with giving discounts on service fees and establishing a community health center
- Links to government hospitals Starting at Ramathibodi Hospital, allowing patients to access medical services more conveniently. by adhering to the principle that patients receive quality services at a reasonable price and reduce waiting time
- Anywhere Anytime connection with Vimut application that provides telemedicine services. Postal delivery of medicines and medical supplies Development of a digital health care system for preventive health promotion Including future plans to develop the hospital towards a virtual hospital (Virtual Hospital) taking care of bedridden patients at home from a body tracker, if there is an emergency or abnormality, the medical team can help immediately. Blood collection service, no need to come to the hospital and collaboration with other partners to help enhance access to health services through digital technology more easily.
Most recently, Pruksa launched clickzy.com, an online retail platform that provides an online retail marketplace to collect stores. housing products home maintenance health care and beauty and is a source of digital vouchers (E-Vouchers). clickzy.com is classified as a Hyperlocal Marketplace that has a distinctive function of searching, collecting products and services from stores in the vicinity of customers and sending information to merchants to contact back. quickly The delivery of goods focuses on speed, mainly using motorcycles to deliver goods. To solve the problem that customers have to wait for a long time. This platform therefore helps to increase revenue for the community shops in another way.
“Pruksa aims to have assets of 100,000 million baht by 2028 and is determined to be a leader by reducing greenhouse gas emissions by 30% by 2030 and becoming carbon neutral by 2020. in 2050, which is in line with the aspirations of Thailand and other countries In addition, the strengths of various businesses in the group are brought to strengthen even more,” added Uten.
