Prime Video Southeast Asia: Indonesia, Philippines, and Thailand take center stage

The streamer’s VP for Asia Pacific, Gaurav Gandhi, recently commented at the APOS conference that in addition to original content, they are adding channels and TVOD to the platform’s offering. ‘We have always said that we are not just focused on SVOD service primarily, but we are also a content hub and a marketplace with TVOD channels. We are in different stages of growth throughout the region. We have been investing in Japan and India for a while, and now we are starting to build Southeast Asia’.

On teh other hand, Prime Video‘s head of Thai content, Darin Darakananda, referred to the service’s strategy in Thailand, in the recent edition of the Content Asia Summit: ‘We want to reach and surprise the audience with all the content we are creating’.

The executive specified that in this market, the OTT defined a four-pillar content strategy: Korean content…