Amazon is to launch localized versions of its Prime Video streaming platform in three countries in Southeast Asia. It will accompany the business initiative with fresh investments in local content.
The service will launch in Indonesia, Thailand and The Philippines from Monday. Viewers will be offered a seven-day free trial, followed by discounted introductory offers of IDR59,000 ($3.98), THB149 ($4.10) and PHP149 PHP ($2.69) per month valid till the end of the year.
While consumers in these countries have previously been able to use Amazon for cross-border online shopping, the Amazon Prime shopping membership scheme, to which Prime Video is attached in developed markets, has not been available. Nor has the Prime Video streaming service provided localized content slates or user experience, such as subtitles or a local-language user interface, in Southeast Asia.
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