In an era where doing business has to change from a storefront to an online business Data usage (DATA) and security (Privacy) are essential to helping the modern business run more smoothly.
LINE, a popular digital platform that allows businesses to bring solutions tools To use it effectively, organized THAILAND NOW AND NEXT : PREPARING FOR THE CHANGING WORLD to tell trends occurring in a changing world and introducing powerful tools to help businesses survive and thrive in the modern world.
At THAILAND NOW AND NEXT : PREPARING FOR THE CHANGING WORLD, LINE experts introduced open-ended solutions and launched several new solutions. That will help to run the business in a more professional and efficient way.
Let’s start with the basic tools. That every business should have one, like LINE Official Account (LINE OA), the main tool for doing business. used to communicate with customers Both open sales and close sales in one tool. Currently, there are over 5 million active accounts, 90% of which are SMEs.
The next tool that must be used is the LINE Ads Platform (LAP), an easy advertising tool on the LINE Ecosystem where businesses can set objectives such as adding friends, inviting them to visit the website, etc. This tool is popular among SMEs because it can define target groups. Set your own budget
While big brands buy ads through media agencies. but no matter which way It can be managed to make the business reach its goals precisely.
In addition, in the near future, LINE plans to use AI technology to help collect customer behavior data on the LINE Ecosystem to help fill the data integrity of LAP usage, enabling LAP users to be able to reach target customers. More accurate than ever.
and for the latest tools Which is considered a highlight LINE has introduced at THAILAND NOW AND NEXT : PREPARING FOR THE CHANGING WORLD is a Business Manager, a data management solution on LINE that will be an extension of communication.
campaigning with customers Including shooting ads on LINE is effective. Reach customers more accurately Including other tools that will follow that are equally interesting We have summarized it.
Business Manager, a new tool for the world of data
When a business uses LINE Official Account (LINE OA) and LINE Ads Platform (LAP), data will begin to accumulate. whether it is information on customer behavior number of ad hits Number of clicks on links When a business or brand communicates
Originally, these data could only be crossed by 1 LINE OA account per 1 LAP account through the MyCustomer tool, but today LINE has launched a Business Manager to solve the problem for brands or agencies that often have more than 1 LINE account. OA or more than 1 account to be able to send or receive data between LINE Official Account and LINE Ads Platform multiple accounts at the same time
Businesses can take their brand’s usage data on any LINE OA. be a source of information further analyzed as Target audience for shooting Ads on LAP. At the same time It can take data from any LAP account of its own brand.
whether it is the target audience who clicks on the link The group that saw the ad Come back to be the target audience for communication campaigns that will be broadcast through LINE OA anywhere of their own brand as well.
However, a marketer or agency should have a clear plan. that you want to use the information from which account to be analyzed as the target audience for what purpose In addition, Business Managers can create their own Audience groups by importing existing brand data such as phone numbers and email addresses to be used as additional data for analysis together with data obtained from LINE OA accounts. and LAP as well
How to create a Business Manager is
- Create an account (also known as Organization) come up on Business Manager first.
- Select the LINE Official Account and LINE Ads Platform account you want to connect to on Business Manager, then share Audience across accounts.
- The system will open to share information for various departments to use.
After the setup is done, there will be a Business Manager ID to tell you which tool we are using. The system will allow brands to link their LINE Official Account and LINE Ads Platform account. Once the connection is complete, data will be shared. and create Target audience segments back and forth for compatibility.
Businesses will also be able to use Business Manager with peace of mind after the Personal Data Protection Act (PDPA) comes into force because Business Manager has been designed to support the Personal Data Protection Act (PDPA).
In addition, the event also updated the tools. Other solutions that will be open for business to use soon, whether
The MyShop Open API allows merchants to connect their data and other systems to MyShop for more efficient online store management. It focuses on connecting data in three areas: product information; For large stores or brands with a large number of products, it is not possible to fill in product details one by one in the MyShop system.
which API will help solve this problem. The Stock Data API connects to deliver transaction data, enabling more realtime management of brand stock and order data. To make co-branding, campaigns or promotions possible on LINE OA, the MyShop Open API will be gradually launched from this April onwards.
Facebook Integration on MyCustomer Allowing businesses to link data from Facebook to be integrated into MyCustomer, a solution used to manage the 1st Party Data of brands or stores that currently have business and store openings on multiple platforms, both Facebook and LINE.
when connected Businesses will have all-round information. able to utilize and analyze data in a broader picture Better understand the consumer customers. Increase the potential of the business better. It will open for service at the end of the second quarter of this year.
In THAILAND NOW AND NEXT : PREPARING FOR THE CHANGING WORLD, there are many useful stories on many topics. that will open up a new digital world for businesses Interested parties can follow and watch the past at https://lin.ee/uFtHA5R/wcvn
and follow up on knowledge updates News for those who want to do business via LINE at LINE Official Account: @linebizth and FB Fanpage: LINE for Business
#ThailandNowandNext2022 #LINEforBusiness #LINEBusinessManager
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