LINE Thailand is preparing to host THAILAND NOW AND NEXT: PREPARING FOR THE CHANGING WORLD, opening a new digital world for Thai businesses in a big way. Focusing on preparing for difficult-to-predict global changes Meet experts from leading organizations to unveil Gen Z consumer behavior trends, key customer groups of the era. and insights into the role and use of data to drive business. 2 full days of knowledge packed for Thai entrepreneurs Access from anywhere across the country Free of charge on 29-30 March through LINE Official Account: @linebizth, FB Fanpage: LINE for Business and via website: https://lin.ee/JtJGilH/wcvn
Open the trend of consumer behavior in the new era
Trends in consumption in a new era that are emerging and going forward by Usana Chanklam, Managing Director of Ipsos Limited, a global market research firm. to share information on consumer behavior in the new era With the new generation GEN Z as a key driving group under the topic “The Future of Global Consumption Trends” which will be important information for businesses that should understand. about the possibilities of society, market and consumers in order to plan business to keep up with the changes of the new world This will be followed by the experts from LINE who will share the capabilities and strategies of the platform services to effectively attract and reach GEN Z, including LINE TODAY, LINE WEBTOON, LINE OpenChat, LINE SHOPPING and LINE MAN Wongnai.
Insights into the role and use of data for business in the modern world
for the new world Data is an essential tool for brands to run their business successfully. In this work has gathered the data experts of the era. Participate in in-depth knowledge sharing under topics such as “Data as a Driver of Business Growth” by Dan Sornmanee, Managing Director of ADA Digital (Thailand), an expert in driving digital marketing through the use of data. with content on the role of data in marketing The tools used include measuring success. And when the law on personal data protection is coming into force this year. Businesses can’t miss the knowledge under the topic “Knowing Data Privacy and Security” by Kritiyanee Buranatrivet, Partner of Baker & Mckenzie, a global business and legal consulting firm. With the legal issues of privacy that every business big and small must know and pay attention to when using data. and a panel discussion under the topic “Data-Driven Marketing in the Now Normal” based on the experience of using data for business by leading marketers in the industry such as IPG Mediabrands, Data First and Dentsu International (Thailand), and indispensable. with the release of LINE’s first data service roadmap, along with introducing new data solutions for business management such as Business Manager, etc.
Enhance knowledge, how SMEs face the changes in the new world
A special session for SMEs, especially under the topic SME: The Challenge of Changes by Sakulrat Tanyongsiri, Business Director of SME LINE Thailand, who will analyze and point out the challenges in the current era that SMEs have to face and Tools to help SMEs adapt and grow their businesses sustainably. with the discussion “Take Success Lessons From SME Owners” by representatives from beauty business DPC Beauty Clinic, Brunch & Baked food business, and marketing consultant Waikaosen, who came to share their direct experiences in using digital tools to grow their business. And ending with a bonus in the “LEVEL UP” period, aiming to upgrade SMEs, this time giving opportunities for SMEs in the fashion and beauty group to learn to upgrade to business standards in the new era. through various solutions on the LINE platform in an easy-to-understand manner Ready to start using immediately
Mr. Norasit Sitthiwetwichit Deputy Chief Operating Officer of LINE Thailand said, “Currently, things have changed. The world is happening every day very quickly. Making people’s behavior changes greatly affect the business of LINE as the main platform for living and doing business for Thai people. We aim to continuously upgrade and recommend adjustments to Thai organizations and entrepreneurs, both large and small. Along with developing tools and services on the platform to be up-to-date and suitable for use in the new era all the time. I believe that organizing THAILAND NOW AND NEXT: PREPARING FOR THE CHANGING WORLD this time will be an opportunity for all businesses to recognize new trends, be ready to accept, adapt and move forward towards sustainable growth.”
Interested parties can visit THAILAND NOW AND NEXT: PREPARING FOR THE CHANGING WORLD for free at the same time nationwide on 29-30 March via LINE Official Account: @linebizth, and FB Fanpage: LINE for Business and via the website: https://lin.ee/JtJGilH/wcvn
See more details and schedule at https://lineforbusiness.com/thailandnowannext/
