No one is familiar with the fast food giant Mcdonald’s, which has been in the country for 37 years and has 115 branches open.
Today we’re going to delve into Mcdonald’s PR and how it continues to make the brand a success today.
Jess Lewin, the company’s senior director of communications, explains how his team can connect PR with successful business goals.
The important thing is to meet the business goals of the organization. There must be a meeting between several departments for planning and thorough understanding. This is supplemented by continually listening to customers for both feedback and complaints. The complaint is then resolved by restructuring the product frequently to ensure that it meets the needs of the customer.
Additionally, the Mcdonald’s brand is constantly reinforcing their products. brand image sent out into the eyes of the people as well as ensuring that the product is of the highest quality that meets the customer’s needs. Mcdonald’s believes that once the customer’s needs are met, They will continue to communicate with people who will be able to contribute to their future customer base.
For example, a campaign at Mcdonald’s has put in place a strategic PR campaign in China to raise awareness of the burger by using a unique and unique name like ‘Mc China Wrap’, which succeeded in attracting customers. new and able to expand branches to various provinces successfully
And there are many campaigns that have increased profits, sales, brand reputation. It also helps strengthen Mcdonald’s sponsorship relationship to improve food quality and expand market base.
Effective public relations is about reaching goals and supporting the overall objectives of the business.
Lewin added that ‘Measurement of feedback should be measured from start to finish for optimal performance.’
The metrics show how communication can help brands reach their business goals. can be used to compare efficiency and develop strategies in the future
