Post-pandemic business growth: CMG aims for 20% revenue boost relying on beauty trends

In an era marked by a surge in consumer-based beauty industry trends, Central Marketing Group (CMG), a key Central Retail Corporation subsidiary and renowned distributor of over forty top-notch global brands, targets a 20% revenue business growth for their beauty segment this year.

The company’s president, Edwin Yap Hawson, notes that the anticipated business growth can be credited to inventive product development and the incorporation of new brands, all designed to cater for the emerging demand in the post-pandemic beauty market. He aligns the newly introduced brands with the consumers’ preference for products that are natural, organic, and sustainable.

Mr. Hawson observed, “After the Covid-19 crisis subsided, we observed a significant rise in local consumer interest in beauty items, with greater demand for skincare products and…