Poruethai Narongdej On Starting Digital Discourse

Businesswoman, influencer and fashionista Poruethai Narongdej, fondly known as Dao, laughs and says it is ironic that in these stay-at-home times she has never been busier. The reason is quite simple—the principle director and producer at Guts Entertainment now finds herself in front of the camera as the star of her own YouTube vlog, Rueng Kong Dao or Story of Dao, which debuted at the start of the year. 

Having spent decades overseeing productions, Dao is no stranger to changes in technology and the growth of new broadcasting platforms but admits initially she wasn’t that au fait with vlogging on social media. Shy by nature and generally preferring to remain behind the scenes at work, what finally pushed her into the limelight and the world of vlogging was a broken phone. “Being so busy I hadn’t found time to back up my photos,” she explains, “and one morning my phone…