Popcorn and movies have always gone hand-in-hand and there’s nothing like watching the latest blockbuster with the sound of the crunching buttery and salty snack in the background.
However, the Covid-19 pandemic has been wreaking havoc in Thailand since last year and affected the film industry. Due to months of soft lockdown in which cinemas were completely shut and the recent surge in coronavirus cases, people continue to feel worried about visiting public places, leading cinemas in the country to adapt in order to survive.
Yet, while movie theatres have seen foot traffic decrease, the movie snack industry is popping off. In fact, according to some top movie theatres and popcorn suppliers like Major Cineplex Group and SF Group Cinema, sales of popcorn under their…
