SMU’s Team Cognitare has beaten 17 other universities from 11 countries to emerge second runner-up in the 8th Chulalongkorn International Business Case Competition (CIBCC) organised by Chulalongkorn University in Thailand. Cognitare had also achieved second runner-up position in 2021.
The triumphant team comprised Hannah Teo (year 2, BSocSc), Amanda Tan (year 2, BSocSc), Evian Chua (year 3, BBM) and Li Mingyang (year 2, BSc Econ).
This year’s competition took on a hybrid format. Some teams participated in person in Thailand, while others, like Team Cognitare, tuned in virtually. The competition comprised two rounds – an 8-hour case, and a 24-hour case, followed by rounds of presentations immediately after.
The 8-hour case involving Agoda, a Singaporean online travel agency and travel metasearch engine, highlighted the growing trend of sustainability in travel. Teams were…
