Plan before starting a business Get to know ‘Waters Strategy’ • Thumbsup

Before starting a business, understanding the product / service Exploring the market and planning strategies are all important.

‘Waters Strategy’ is another popular concept in business operations. Many people may have heard the word Blue Ocean or Red Ocean together some.

What kind of business is in what waters So how do you apply this idea to business planning? Let’s go and see.

Red Ocean Strategy

Red Waters Strategy Is to enter into business in an industry that already exists or is highly competitive This has led to a market that focuses on ‘price’ as many fishing boats vying for fish in the same waters. Until the sea turns red

Businesses in this waters will focus on beating their competitors. By reducing the price to the lowest In order to capture as many customers as possible But the disadvantage is that the products are similar. Customers will choose to buy cheaper brands and not be loyal to them.

Blue Ocean Strategy

Indigo Waters Strategy Is to develop business to be different Or creating new demands rather than competing with other businesses. Like a sea full of fish And no one has yet come to fish in this waters

At the heart of this strategy is innovation to meet the needs of customers that have not been reached before. Which can be found by asking questions and observing the problems around Until you can reach your hidden needs

Green Ocean Strategy

Green Waters Strategy Is a model of sustainable development (Sustainable Strategy) is a concept that was developed from the blue waters. To meet the needs of consumers, pay attention to society and the environment.

This is because trends in modern consumer behavior tend to buy products that have less environmental impact than other brands, such as energy-saving cars. Water bottles can be dissolved, etc.

White Ocean Strategy

White waters strategy Is doing business based on goodness and sustainability Without looking at profits as a set But looking at what businesses can help or give back to society

The white path has become a key strategy to drive the organization today. Consumer behavior survey results It found that consumers choose brands that give back to society rather than those that aim for profit.

Black Waters Strategy Is to run a business that requires a lot of connections and capital, such as a casino, massage parlor, informal loan, etc.

The origin

blueoceanstrategy

Aithal Sreeramana

GQThailand