Phuket, the tropical Thai island, is stepping up its safety measures for the New Year celebrations as officials unveiled their Seven Day Safety Campaign at the Phuket Provincial Hall on yesterday (December 28). The initiative, which aims to reduce accidents and fatalities during the festive period, has been rechristened from its previous moniker, Seven Days of Danger, to the more family-friendly Seven Days of Family Happiness.
The campaign’s key focus is road safety, a critical concern given the high rate of fatal transport accidents that occur over the New Year period. However, officials are quick to point out that the initiative also encompasses safety measures for water and air transport. The Seven Days campaign is set to kick off at the stroke of midnight and will continue round the clock from December 29 through to January 4.
The launch event was…
