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Sunday, May 5, 2024

Pattaya confronts slow rebound

Weak Chinese, local market mar outlook

An aerial view of the beach in Pattaya, Chon Buri province.

Tourism operators on the Eastern seaboard project a restrained year in terms of revenue as Chinese visitors trickle back as their economy struggles.

Domestic tourists represent another segment operators want to pump up as a partial recovery in the Thai economy and travel during the pandemic period have contributed to current hotel occupancy rates wavering around 50%. The operators propose more government stimulus measures to encourage local travel once a new administration is formed.

Pattaya tourism operators will likely face a tough year given the low occupancy rate among the Chinese market, which has…

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