Bumble It has become the fastest growing dating app in the world. After the first public sale of shares on Thursday (11 February), the value of the company rose to US $ 13 billion, or about 3.8 billion baht.
Bumble was founded in 2014 by Whitney Wolfe Herd Under the concept of wanting to create an ideal society Gender equality Women can ‘make the first move’ without having to wait.
She was inspired by unequal relationship problems. Which negatively affects every area of life, where she wants to change the mindset of women to be brave to approach men first. Which is the origin of the Bumble app
The dominant feature is that women initiate conversations. And a man cannot initiate a conversation with a woman until the woman is greeted. Once a match is met, there is no chat within 24 hours, the match will disappear.
An interesting statistic is that Bumble currently has over 100 million app downloads, with 12.3 million monthly active users. More than 1.2 million paid or premium membership accounts.
However, the COVID-19 crisis In 2019, applications saw a 35% increase in revenue from the previous year and $ 68.9 million in profit, while the first nine months of 2020 the growth rate dropped to 15%. And loss of $ 116 million
Bumble, open in more than 150 countries, has 42 million monthly active users at the end of September, of which 2.5 million are paying users, a 22% increase from the previous year, growing rapidly from the number of singles opened. Increased online dating and ready to pay for a premium package.
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